Why Grocery Stores Choose SYNAPS

The average grocery store carries more than 33,000 unique products at any given time, and each of those products has some sort of signage to help promote it. Whether that be a simple hang tag, an eye-catching aisle invader, or a classic shelf wobbler, SYNAPS is up for the job of selling the tens of thousands of items in each and every grocery store.

What is SYNAPS?

SYNAPS is a synthetic polyester paper engineered to withstand the elements while providing a waterproof, tear-proof alternative to lamination. For grocery stores, SYNAPS is the perfect choice for shelf talkers, aisle invaders, and other grocery signage.

Why do grocery stores choose SYNAPS?

There are five core reasons that grocery stores choose SYNAPS. SYNAPS is:

• Antimicrobial
• Versatile
• Durable
• Writeable
• Sustainable

Antimicrobial

SYNAPS XM features an antimicrobial coating that prevents 99.9% of bacteria, viruses, fungi, and mold from growing on the sheet's surface over the lifetime of the printed application. The built-in protection on this particular synthetic paper is perfect for the high-touch nature of grocery stores, protecting customers and employees alike.

The coating on SYNAPS XM leverages silver ion technology, a form of protection that has been utilized for years in medical, food, and water applications without any harmful effects. This method has been proven effective even on areas of print 100% covered with toner.

For further cleaning, SYNAPS can be wiped down with soap and water with no risk of damage or fading.

With cold and flu season approaching, SYNAPS XM is an excellent choice that helps stores protect their customers while still providing an elevated shopping experience.

Versatile

With three options, there is a SYNAPS solution for every grocery store application:

• SYNAPS XM is offered in a broad portfolio of sizes, available in 5, 8, 10, 12, and 14 mil digital cut sized sheets that can be printed on in-store dry toner laser printers.
• SYNAPS OM is available in 5, 8, 10, and 14 mil digital cut sized sheets, as well as folio sheets and can be printed with offset and HP Indigo printers.
• SYNAPS OM Wide Format offers wider widths and in roll options for larger-format print applications, including signage and banners.

Durable

The durability of SYNAPS makes it a great choice for use in busy grocery stores. Shelf talkers, wobblers, and aisle invaders are all likely to be bumped and jostled by customers, employees, and carts throughout their lifecycle. SYNAPS is engineered to perform. Made from durable polyester material, it is tear-resistant and eliminates the hassle of additional lamination. The rigidity and scratch-resistance of SYNAPS reduces damage when placing print materials into tag holders and carts and makes signage easy to install. The matte finish of SYNAPS makes it glare-free under fluorescent lights, increasing readability and customer satisfaction.

SYNAPS is also heat-resistant. Even when exposed to direct light, heat, and repeated handling, SYNAPS will maintain its high-quality finish. Place SYNAPS in warm deli cases or beverage coolers with no fear.

It is waterproof as well. Reliably labelling fresh produce is easy with SYNAPS; place hang tags, wobblers, talkers, and more in produce displays without fear of water damaging the material.

SYNAPS provides reliable in-store signage in all grocery environments.

Writeable

With grocery prices changing upwards of two to three times a week, it can be difficult to swap labels in time to alert customers to these changes. When you print signage on SYNAPS, you have the added benefit of being able to write on the durable media with ballpoint pens, markers, and pencils. Let customers know about last-minute price changes while you wait for new print materials.

Sustainable

Sustainability matters to all of us, but it is especially important for grocery stores, where prices and products can change multiple times in one week, resulting in the need for regular print runs.

SYNAPS is made with a minimum of 15% recycled polyester, certified by RecyClass, making it an environmentally-friendly and responsible choice for a PVC-free print media.

With SYNAPS, grocery stores don’t need to feel wasteful when it comes time to print new in-store promotions

Stores can also cut down on printing all together. SYNAPS is resistant to scratches, abrasions, curling, and edge fraying, meaning stores don’t have to continually replace long-term signage. They can be confident that they can produce flawless, lay-flat signage that lasts in both indoor and outdoor conditions.

Request a sample of SYNAPS today to see for yourself why grocery stores choose SYNAPS.